You compete against habit
A product bought out of habit is not won with a better argument: it is won by giving shoppers new reasons to consciously choose what they used to pick on autopilot.
BusinessesConsumer and food
Marketing for consumer brandsthat competein seconds.
Positioning, video and content for products chosen in front of a shelf or a screen, among options that promise the same thing.
The purchase is decided in seconds.
In front of a shelf or a screen, among options that promise practically the same thing, the hand goes to the brand the shopper already recognizes: the one they saw yesterday solving the lunchbox, the one that made them laugh over the weekend, the one that feels like theirs. That memory is what content builds, day by day, with or without a campaign running.
What we have learned working with consumer brands.
Talk about what it solves, not the product
In food, the most productive conversation is almost never the product itself but what the person solves with it: the lunchbox, the emergency dinner, the snack for the game.
Real kitchens beat commercials
In short video, hands, steam and imperfection work better than flawless ad production.
Where it comes from and how it is made
Origin, process, ingredients and who makes it are topics the category tends to leave out, and they pay off a lot in trust.
Promotions close, they don't define
Promotions have their place on the calendar as a closing argument, not as the brand's identity.
One goal per video
Each piece is designed before it is shot, either for reach or for sales: they don't share a hook, a length or a close.
What we do for a consumer brand.
Positioning and territory
The place the brand can claim and the conversations that support it.
Video production with our own talent
Adults and kids in recurring formats the audience recognizes, and cameras at the point of sale.
Reach beyond your community
Content built to find people who buy another brand today, especially on TikTok and Instagram.
Coordination with your media agency
When another provider handles your paid media, we speak the same language: which hook retains, which format lowers cost and which message scales.
Consumer and food brands we have worked with.
Functional food, tortillas and tortilla chips, snacks, pet food, distilled spirits and supplements. The type of product changes; the way of finding its place does not.
Frequently asked questions
Frequently asked questions from consumer brands.
How do you do marketing for a food brand?
By starting with the place the brand can occupy in the consumer's mind and the conversations that support it: what the product solves in real life, where it comes from and how it is made, with promotions as the closing argument.
What content works best in short video for food?
Content that looks like a real kitchen: hands, steam, imperfection. Many brands still produce short commercials where the platform is asking for real cooking.
Do you work with brands that sell in retail and online?
Yes. For brands that sell online, the link between a piece of content and a purchase is direct and measurable, and that learning carries over to brands whose decision is made at the point of sale.
Can you work with the media agency I already have?
Yes. We coordinate the content with whoever runs your paid media so the creatives perform when there is budget behind them.
Services that go hand in hand.
Tell us about your brand.
In thirty minutes we define what place your brand can occupy and what content fits it.